Fundraising and resource mobilisation


1 Public Fundraising • Mobilising support as well as funds for a cause • Getting local people involved • Organising local fundraising events • Getting support from local companies • Getting support 'in kind' • Raising money from diaspora communities • Generating income • Developing a fundraising strategy • Communicating effectively • Managing donors. 2 Institutional Fundraising • Effectively describing an organisation to funders • Managing successful approaches to a limited range of funders • Producing project proposals that follow a logical structure • Producing a well-structured description of a project which links inputs of resources to outputs and outcomes • Devising and implementing a 'core funding strategy' • Making the best use of colleagues to help with fundraising • Making the best use of the beneficiaries, volunteers and supporters • Knowing when to adapt projects for funders without compromising an organisation's core objectives • Building and maintaining relationships with funders • Establishing and maintaining an effective paper-based record-keeping system • Identifying potential funders • Developing a fundraising plan.